Franz Skincare

PROJECT OVERVIEW

I researched industry and social media trends to plan video content that aligned with what audiences were engaging with. Based on these insights, I created video concepts and produced visuals for Franz Skincare’s Instagram and TikTok. To bring these ideas to life, I used After Effects along with AI tools such as Imagen 3 and Veo 3, which allowed me to enhance both the efficiency and creativity of the production process. Through this experience, I was able to combine trend-driven planning with design and technology to deliver impactful marketing content.

Workflow: AI-Driven Content Production
To showcase the Franz skincare line, I developed a high-fidelity video workflow centered on generative AI. I began by analyzing the product’s unique attributes to define the creative direction. Using Gemini’s Nano Banana model, I generated high-quality conceptual imagery that served as the visual foundation. I then utilized Veo or MidJourney to transform these static images into cinematic footage. Finally, I curated and edited the clips to produce a cohesive, premium brand video that aligns with the skincare aesthetic.

Swipe to see the transformation ➔
Using Imagen 3 and Photoshop, I created a high-fidelity visual campaign for FRANZ that emphasizes a "clean and natural" skin aesthetic. By implementing a "Before and After" interaction, I effectively demonstrated how the product provides deep care while remaining invisible on the skin.

Swipe to see the transformation ➔
I utilized Imagen3 and Photoshop to create a compelling "Before and After" comparison that reveals the hidden efficacy of FRANZ’s invisible patches. By applying a UV-light aesthetic to the "After" image, I effectively visualized the product's protective layer, maximizing the impact of the contrast between its aesthetic invisibility and its powerful skin-shielding properties.

I designed a visual collage that associates Franz Skincare with the "Clean Girl" aesthetic. By placing the products within a curated set of images representing minimalist and glowy beauty trends, I established a natural link between the brand and this popular lifestyle.

For Franz Sunshield, I focused on visuals evoking summer and water activities. Since the Sunshield is specifically designed for outdoor sports and aquatic environments, I created imagery that highlights its practical use and durability in those settings.

Workflow
AI Generation: I used Gemini (Nano Banana) to generate high-quality base images that align with each concept's mood and lighting.
Post-Production: After generating the assets, I used Adobe Photoshop for final retouching and composition. I meticulously integrated the products into the scenes and adjusted the details to ensure a high-fidelity, professional result.

WORK

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